Have you ever wondered why wine bottles come in different shapes? Perhaps you have even heard their associated names, most of them French. The Bordeaux bottle, the Burgundian, the Alsatian. Actually, there is a reason behind each bottle shape and name, though not always associated to a functionality.
It all started in Burgundy, France, in the 19th century, where winemakers decided to use bottles with graceful, sloping shoulders. Interestingly, that was a thoughtful marketing decision designed to provide a recognizable visual packaging style to Burgundian wines, precisely when they had started gaining ample recognition by the international community. But that was an easy adoption as well, as such smooth bottle shapes were easier to fabricate. A win-win situation.(more…)