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Urban Flats bucks the “downtown downturn”

Written By Administrator On October 2, 2008

trend with Wine Down Wednesdays

OK, I’ve mentioned the horrible plight of downtown restaurants that are struggling to hold on in a scary economic climate. Walk into one of the Church Street Station venues on a weeknight and listen to the crickets. A tumbleweed or two might roll across the road.
So how do you explain the crazy-big crowd at Urban Flats on the corner of Church Street and Orange Avenue most Wednesdays?
Easy: Wine Down Wednesday.

“We own downtown on Wednesday nights,” manager Adam Williams told me. And this is why: for $20 you get all the “light bites” you can eat and all the wine you can drink. You wouldn’t be able to have a flatbread appetizer and a glass of decent wine in any restaurant for under 20 bucks. And, says Williams, he offers about 14 wines as part of the deal and “quite a bit of food.”
Is there a catch? The only one I can figure is that the deal is offered only to the first 100 people to show up and purchase a wrist band. And it starts at 5 p.m. each Wednesday, so if you don’t show up early you may get shut out.
Hmmm, I’m thinking if I worked downtown, I’d get there at 5 o’clock, buy a couple of wristbands, go home, change into something comfortable, pick up the significant other and go downtown for a really cheap dinner.
But kudos to Williams and the Urban Flats team for finding a way to attract crowds, especially in this economic climate. Anyone else have a bright idea?

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