Well, I’ve checked the calendar and it’s nowhere near April Fool’s Day, so I have to assume this is for real. Burger King has introduced a new fragrance for men called Flame, and everything about it is hysterically funny, starting with the beefcake photo (emphasis on the beef, of course) of the BK mascot wrapped in bearskin and apparently little else striking a seductive pose.
The burgerie’s Web site for the product, firemeetsdesire.com features the randy royal in a number of video montages, including one where he squirts whipped cream into a high pile on a plate then tosses a cherry on top. (To see the various images, click on the bottle of Flame.) All of this is accompanied by the type of music youd find in a porn movie (or so I’ve heard), and when you click on the “Buy Now” button a deep-throated man says breathily, “Come on now, buy it.”
The site also describes the Whopper sandwich as America’s favorite burger and says: “Flame by BK captures the essence of that love and gives it to you. Behold the scent of seduction, with a hint of flame-broiled meat.”
Who knew Burger King had a sense of humor? And very funny it is indeed. Watch for this to explode into a huge publicity stunt. (Why looky here, I’m writing about it now!)
The product is in a cheesy-looking pump bottle (cheesy, but without pickles) and can be purchased at Ricky’s stores in New York or online for $3.99, so we’re not talking high-end fragrance here. It might be just as effective to just daub a bit of burger behind your ears before you take a bite.