My friend Matt Broffman over at Bungalower shared an email he received from a publicist for Firebirds Wood Fired Grill, which opened this year at the Market at Mills Park. That’s the complex at the corner of Mills Avenue and Virginia Drive. In Orlando. Definitely Orlando. The address is 1562 N. Mills Ave. We all know that Mills Avenue, counter-intuitively, I’ll grant you, becomes Orlando Avenue when it crosses the city line into Winter Park.
So why did the press release that Matt got from the pr folks repeatedly refer to the Winter Park Firebirds? Does claiming a Winter Park address impart more cachet? Is there something wrong with Orlando?
It reminded me of the “Longwood” Pebbles that was actually in Altamonte Springs all those years. Longwood, apparently, is considered tonier than Altamonte Springs. (You know, where that mall is.) But at least Pebbles was essentially right next to the city line — you could actually see Longwood from there. Not so with Firebirds.
To its credit, Firebirds clearly states on its website that the local restaurants — indeed the only one if Florida so far — is firmly in Orlando.
My guess is that it was the public relations agency hired by the folks at Firebirds that made the call to pick the restaurant up and move it. To which I say, “Hey, pr flack: Orlando doesn’t suck.
By the way, apparently based on my review of Firebirds in August, the young lady did not think I would be interested in learning about the new menu items. I did not receive the mailing.