As was reported here several months ago, Barnie’s, which rebranded itself Barnie’s CoffeeKitchen in 2011, is reverting to its original name, Barnie’s Coffee & Tea.
The re-rebranding — or is it the un-rebranding? — reflects the Orlando based company’s focus on its retail line of products. The Winter Park cafe will continue to be known as Barnie’s CoffeeKitchen.
“Barnie’s CoffeeKitchen is a perfect name for our cafe,” said Scott Uguccioni, senior vice president of sales and marketing, “but it never really resonated with our retail partners.” Along with the new (old) name, Barnie’s will introduce a redesigned logo and refreshed packaging with brighter colors and “whimsical illustrations to improve shelf visibility,” according to a release. Barnie’s products are currently available in over 2000 locations in seven states.
Barnie’s Coffee & Tea was founded in 1980 and has corporate offices in Baldwin Park.