As I told you the other day, McDonald’s has been offering a service to its workers that offered myriad bits of advice, advice that might seem dubious considering the circumstances. It gave information to the largely minimum-wage group about what to tip one’s au pair or personal trainer, and how to live on a limited budget (hint: get a second job). Most recently, the McResource program advised that in order to be healthy, one should avoid eating fast food.

Today, McDonald’s announced to its workers that it had ordered the third-party vendor who was operating the McResource site to take it down. Here is what the online notice said:

“We have offered the McResource program to help our valued McDonald’s employees with work and life guidance created by independent third party experts. A combination of factors has led us to re-evaluate, and we’ve directed the vendor to take down the website. Between links to irrelevant or outdated information, along with outside groups taking elements out of context, this created unwarranted scrutiny and inappropriate commentary. None of this helps our McDonald’s team members. We’ll continue to provide service to our folks through an internal telephone help line, which is how the majority of employees access the McResource services.”

At the risk of taking one of those elements out of context, I wonder if the majority of the employees access the McResource services by telephone because they can’t afford a computer.

 {jcomments on}