From the “What were they thinking” files

Written By Administrator On January 27, 2009

In one of those press releases that makes you roll your eyes comes news that Krispy Kreme, the company that does nothing for the nutrition or the literacy of the nation’s youth, will offer fried dough in the shape of a heart from now until Valentine’s Day. Donuts

What’s next, vodka bottles in the shape of a liver?

Share the Love With Krispy Kreme’s Irresistible Heart Doughnuts

Free Valentine’s Day Cards Help Sweeten the Deal

WINSTON-SALEM, N.C., Jan. 27 /PRNewswire-FirstCall/ — It’s easy to give your heart to your Valentine this year with the help of Krispy Kreme Doughnuts (NYSE:KKD) . Now through Feb. 14, Krispy Kreme is featuring its scrumptious heart doughnuts that loved ones are sure to adore. These heart-shaped, indulgent offerings are topped with white icing, and then decorated with red, white and pink sprinkles, which are guaranteed to brighten anyone’s day.

At the heart of this year’s Share the Love promotion is one dozen heart doughnuts and one dozen Original Glazed(R) doughnuts. In addition, Krispy Kreme is playing Cupid by giving away a dozen chances to say ‘be mine’ to the special people in your life. With each dozen doughnuts purchased, customers will receive 12 free Valentine’s Day cards, each good for an offer anyone would fall for — one free doughnut.

“This Valentine’s Day, make it love at first bite with our delicious heart doughnuts,” said Ron Rupocinski, executive chef for Krispy Kreme. “And, whether it’s a teacher, colleague, friend or that special someone, show how much you care with this heartfelt treat that will satisfy any sweet tooth.”

The Share the Love promotion is available in participating Krispy Kreme stores nationwide now through Valentine’s Day, Feb. 14. Product offerings may vary in some markets. Large orders can be placed at no additional cost by calling your local Krispy Kreme store at least 48 hours in advance.

For updates on special promotions, exclusive offers and local events, join “Friends of Krispy Kreme” by visiting

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