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Evian plays dress-up with Jean Paul Gaultier

Written By Administrator On February 5, 2009

Talk about missing the wave; this idea couldn’t be further behind its time.

Evian Natural Spring Water has unveiled a line of haute couture bottles from fashion designer Jean Paul Gaultier. It’s perfect for the person trying to decide whether to pay the water bill or buy the latest styles at this month’s Fashion Week in New York. It’s just the sort of thing you’d expect to see on your basic corporate jet.

When you look at ways to economize, shouldn’t bottled water — in plain ol’ off-the-rack plastic — be the first thing to chuck? Bottled water costs about $8 per gallon, and yet people still complain about the rising cost of gas. So I can see why Evian wants to but its water in something frilly.

Still, when you think of the timing, you have to wonder what they’re drinking at Evian headquarters.

Here’s the press release, if you’d like to read more:

Evian Unveils Haute Couture Collection by Jean Paul Gaultier

Bergdorf Goodman begins NYC Tour

ATLANTA, Feb. 5 /PRNewswire/ — Fashion designers know that the key to a good collection combines the reinvention of ideas with underlying signature qualities, and Evian(R) Natural Spring Water is keeping to these same ideals with the release of the newest addition to its designer collection. Remaining true to tradition, Evian has partnered with internationally acclaimed French designer Jean Paul Gaultier to produce five unique and exclusive creations for 2009, the Evian Haute Couture Bottles by Jean Paul Gaultier.

Following the pure yet bold design of the Evian Pret-a-Porter, or ready-to-wear, Bottle by Jean Paul Gaultier, the Haute Couture Bottles celebrate the essential through an astonishing and sublime collection by the famous French designer. Expertly crafted at the prestigious House of Baccarat, only five of the Haute Couture Bottles will be released worldwide, with these few exclusive carafes travelling to capital cities around the globe to be exhibited at select locations. To this end, the collection of cylindrical masterpieces will be returned to France in March, where they will be auctioned off to raise money for the RAMSAR convention, whose work to preserve wetlands around the world has been supported by Evian for the past 10 years.

“Jean Paul Gaultier has consistently pushed the boundaries of fashion. He is revolutionary in his craft, yet always maintains an air of elegance and class in his designs,” said Lauren Kinelski, Public Relations Manager for Evian North America. “In this regard, Gaultier was the perfect fit for Evian. Gaultier has transcended the runways of France to become a household name worldwide, much in the same way that Evian has expanded its presence throughout the globe, ascending from a natural spring water in the French Alps enjoyed by the locals to being one of most favored drinking waters on earth.”

Both the Evian Pret-a-Porter Bottle and the Evian Haute Couture Bottle by Jean Paul Gaultier made their global debut to the world in Paris, France during one of the world’s most glamorous events, Paris Fashion Week. Expertly crafted at the esteemed House of Baccarat, only five of the Haute Couture Bottles will be released worldwide.

Just in time for New York’s Fashion Week this February, the Haute Couture “Bubble” Bottle will begin its tour through the most elite of Manhattan’s restaurants, hotels, and retailers. The luxury retailer Bergdorf Goodman will be the first U.S. location to showcase one of these objet d’art for public viewing. Following the debut at Bergdorf Goodman, the bottle will travel to selected upscale hotels and restaurants in Manhattan throughout the month of February, including the Soho Grand Hotel, Buddha Bar and Bagatelle Restaurants.

The Gaultier-designed bottles mark the second annual release of high-fashion creations from Evian. In late 2007, the world’s most luxurious natural spring water similarly launched the Limited Edition Evian Bottle by Christian Lacroix, which quickly became a favored item with the trendsetting crowd. Christian Lacroix also created a series of Haute Couture Bottles to auction off for charity, with the highest bidder going down in the Guinness Books for the most expensive bottle of water ever sold.

We hope you find our reviews and news articles useful and entertaining. It has always been our goal to assist you in making informed decisions when spending your dining dollars. If we’ve helped you in any way, please consider making a contribution to help us continue our journalism. Thank you.

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