Product placement in movies is nothing new. But you’d think for the new James Bond movie, Quantum of Solace, a title that’s impossible to sing to the tune of “Goldfinger,” the producers might have gone after Boodles, or some other gin. But Champagne Bollinger will be the super agent’s champagne of choice once again.
LAKE BLUFF, Ill., Oct. 29 /PRNewswire/ — Adding another installment to one of the most enduring marketing collaborations in motion picture history, Champagne Bollinger will partner with QUANTUM OF SOLACE, the James Bond adventure releasing in theatres worldwide November 2008.
The partnership marks the 11th Bond film in which Champagne Bollinger has been featured as 007’s Champagne of choice, beginning with Moonraker in 1979.
William Terlato, President and Chief Executive Officer of Terlato Wines International, the exclusive importer of Champagne Bollinger for the United States noted, “We believe that this collaboration is the longest-running brand marketing partnership in film industry history.”
The relationship began when the Broccoli-Wilson family, producers of the Bond films, sought a wine to match Bond’s impeccable taste and refined personality. Not surprisingly, they chose Champagne Bollinger, long acknowledged as one of the world’s finest Champagnes. A mutual friendship developed between the Broccoli-Wilson family and the Bollinger family, and Champagne Bollinger has remained a Bond favorite.
“Movie audiences make the connection between a character they admire and the fine wine he enjoys, Champagne Bollinger,” says Jerome Philipon, president of Champagne Bollinger. “This kind of high-impact exposure will help us to continue to expand awareness, sales and distributorship worldwide.”
Daniel Craig reprises his role as Ian Fleming’s James Bond 007 in QUANTUM OF SOLACE, the Metro-Goldwyn-Mayer Pictures/Columbia Pictures release of EON Productions 22nd adventure in the longest running film franchise in motion picture history. The film is produced by Michael G. Wilson and Barbara Broccoli and directed by Marc Forster. The screenplay was written by Paul Haggis and Neal Purvis & Robert Wade.
Founded in 1829, Champagne Bollinger introduced the world to an instantly recognizable, dry, toasty style that connoisseurs around the globe covet. Six generations of the Bollinger family have maintained the trademark style of their namesake Champagne and it is one of a few remaining Grand Marque houses owned, controlled and managed by the same family since the brand’s founding.
Bollinger relies on its own estate for more than 60 percent of its grape requirements, including the Pinot Noir that gives its Champagne much of its distinctive strength and structure. Bollinger is one of a select few houses that can control the quality of its grape supply so carefully. Bollinger is renowned for its use of traditional methods that include extensive use of Pinot Noir, individual vinification of each marc and cru, barrel fermentation and extra aging of all of its Champagnes on the lees prior to disgorgement.